Engage and Educate
**Webinars** and **Live Demos** are powerful tools for engaging US prospects, showcasing your expertise, and demonstrating the value of your product/service in real-time.
Webinar Best Practices
- Choose a topic that addresses a key pain point.
- Promote it well in advance.
- Make it interactive (Q&A, polls).
- Offer a recording to those who couldn’t attend live.
- Follow up with attendees with a relevant offer.
Live Demo Tips
- Personalize the demo to the prospect’s needs.
- Focus on benefits, not just features.
- Keep it concise and interactive.
