From FAQs to Sales Agents
**Chatbots** in US E-Commerce have evolved from simple FAQ bots to sophisticated Conversational AI that can guide users through a sale.
Use Cases
- 24/7 Customer Support: Answer common questions (‘Where is my order?’) instantly.
- Product Discovery: Act as a virtual sales assistant, asking questions (‘What occasion is this for?’) and recommending products.
- Cart Recovery: Proactively engage users who have items in their cart but haven’t checked out.
- Post-Purchase Support: Help with returns or exchanges.
The Power of NLP
Natural Language Processing allows chatbots to understand intent and context, making interactions feel more human and less robotic.
