Where Customers Hang Out
US consumers are spending hours on social media. It’s no longer just brand discovery; it’s direct sales. Platforms like TikTok Shop and Instagram Checkout are blurring the lines between social and E-Commerce.
Key Trends
- Live Shopping: Influencers host live streams, demoing products and offering real-time discounts, mimicking the QVC model for Gen Z.
- In-App Checkout: The entire purchase happens within the social app, reducing friction and cart abandonment.
- Creator Collaborations: Brands partner with creators who have built trust with their audience to promote and sell products authentically.
Integration Challenges
US retailers need systems that can sync inventory in real-time between their E-Commerce site and multiple social channels to avoid overselling.
