Getting It There Fast and Cheap
In the age of Amazon Prime, US consumers expect 2-day (or faster) shipping. For E-Commerce retailers, this means a hyper-efficient **supply chain** is non-negotiable.
Key Strategies
- Micro-Fulfillment Centers: Smaller warehouses located within or near dense urban areas to enable last-mile delivery.
- Real-Time Inventory Visibility: Knowing exactly what you have and where, to prevent stockouts and route orders from the nearest location.
- AI-Powered Demand Forecasting: Predicting sales spikes (like Black Friday) to stock up at the right time.
- Returns Optimization: A smooth reverse logistics process is crucial, as online return rates are much higher than brick-and-mortar.
