It’s More Than Just ‘You Might Also Like’
US consumers expect E-Commerce sites to know them. Basic product recommendations are table stakes. True **personalization** now involves the entire customer journey.
What’s Next?
- 1:1 Page Content: AI tools can dynamically change the homepage banners, product descriptions, and even navigation based on browsing history and real-time intent.
- Personalized Search Results: If a user frequently buys organic products, search results for ‘milk’ should prioritize organic options.
- Geo-Specific Offers: Personalize shipping offers or highlight local store pickup based on the user’s IP address.
The Data Fuel
This level of personalization requires a robust Customer Data Platform (CDP) to unify data from all touchpoints – web, mobile, email, and even in-store.
