Tell Them What to Do Next
A Call to Action (CTA) is the button or link that prompts a visitor to take a specific action. Optimizing your CTAs is critical for driving conversions on your US-focused website.
CTA Best Practices
- Action-Oriented Language: Start with a verb (Get, Download, Start, Join).
- Clarity and Specificity: ‘Download Your Free Ebook’ is better than ‘Submit’.
- Visual Prominence: Use contrasting colors and make the button look clickable.
- Placement: Above the fold and after key value propositions.
- Urgency (When Appropriate): ‘Limited Time Offer’ can boost clicks.
- Test Different Wording and Colors.
