California’s Data Privacy Revolution
The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) give consumers in California significant control over their personal data. Even if you’re not in California, if you do business with Californians, it likely applies to you.
Key Rights
- Right to Know: Consumers can ask what data you collect, where it came from, and who you share it with.
- Right to Delete: They can request deletion of their personal information.
- Right to Opt-Out: They can forbid the sale or sharing of their data.
Compliance Steps
US businesses need clear privacy policies, ‘Do Not Sell/Share’ links on their websites, and processes to handle consumer requests efficiently.
