Low-Code/No-Code: Is It Viable for Scalable US SaaS Products?

The Democratization of Development

Tools like Bubble, Webflow, and Retool are powerful. But can you build a scalable, million-dollar SaaS on them? The answer is nuanced.

The MVP Use Case

For reaching Product-Market Fit, No-Code is unbeatable. You can launch in weeks, not months, for a fraction of the cost. US investors are increasingly comfortable funding startups that launched on No-Code to prove traction.

The Scaling Wall

Eventually, you hit limits. Performance issues, lack of custom logic flexibility, or vendor lock-in becomes a risk. Most successful SaaS startups eventually migrate to a custom code stack (React/Node/Python) once they hit meaningful scale.

The Internal Tools Superpower

Where No-Code shines *permanently* is internal tools. Using Retool to build a customer support dashboard or an admin panel frees up your expensive engineers to work on the core product.

Verdict

Use No-Code to start. Use Custom Code to scale. Don’t let tech pride stop you from validating your business.

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