First Impressions Count
A landing page is often the first touchpoint a US visitor has with your specific offer. It needs to be laser-focused on one goal: conversion.
Optimization Checklist
- Clear Value Proposition: What’s the offer, and why should they care? (Above the fold)
- Compelling Headline: Grab attention immediately.
- Minimal Distractions: Remove unnecessary navigation or links that lead away from the goal.
- Strong Visuals: Relevant images or videos that support the message.
- Fast Load Time: US users abandon slow pages.
- Mobile-First Design: Most traffic is mobile.
- Obvious CTA Button: Contrasting color, clear text.
