Don’t Just Say It, Show It
US buyers are skeptical. They want proof that your product/service delivers. **Case Studies** (detailing how you solved a problem for a client) and **Testimonials** (short endorsements) provide that crucial social proof.
Effective Case Studies
- Problem: What was the client’s pain point?
- Solution: What did you do?
- Results: Quantifiable outcomes (e.g., ‘Increased sales by 30%’, ‘Reduced costs by 15%’).
Powerful Testimonials
- Specific and outcome-oriented.
- Include the customer’s name, company, and photo (with permission) for credibility.
- Video testimonials are even more impactful.
