Become the Go-To Source
To rank high in US search results and be seen as an expert, you need more than just one-off blog posts. **Pillar Content** (a comprehensive page on a broad topic) and **Topic Clusters** (in-depth articles on sub-topics linking back to the pillar) establish authority.
How It Works
- Pillar Page: A long-form guide on a core topic (e.g., ‘Digital Marketing for Small Businesses’).
- Cluster Content: Detailed articles on sub-topics (‘SEO Basics’, ‘Social Media Ads’, ‘Email Marketing’) that link to the pillar page.
- Internal Linking: The pillar links to the clusters, and clusters link back to the pillar and to each other.
This structure tells search engines you have deep expertise in the subject.
