Virtual Fitting Rooms
One of the biggest hurdles for online apparel and home goods in the US is the inability to ‘try before you buy’. **Augmented Reality (AR)** is closing that gap.
Use Cases
- Virtual Try-On: Apps that let you see how glasses look on your face or how a lipstick shade appears on your skin, using your phone’s camera.
- ‘View in Your Room’: Furniture retailers (like IKEA) allow you to place a 3D model of a sofa in your living room using AR to see if it fits.
- Virtual Stores: Some brands are creating full VR shopping experiences, mimicking a flagship store.
The Tech
This is driven by mobileAR frameworks (ARKit, ARCore) and web-based AR solutions, making it accessible without special headsets for many use cases.
