A/B Testing for Conversion Rate Optimization (CRO) in the US

Data-Driven Improvements

Don’t guess what works; test it. **A/B Testing** (or split testing) is the process of comparing two versions of a webpage or element (like a headline or button) to see which one performs better for US audiences.

How It Works

1. Create two versions (A and B) of an element, changing only one thing.
2. Show version A to 50% of your traffic and version B to the other 50%.
3. Track which version leads to more conversions (sign-ups, sales).
4. Implement the winning version.
5. Repeat with another element.

Continuous A/B testing is key to ongoing Conversion Rate Optimization (CRO).