The Irresistible Offer
A **Lead Magnet** is a valuable piece of content (ebook, checklist, webinar) that you offer for free in exchange for a US visitor’s email address. It’s the first step in the conversion funnel.
Good Lead Magnets Are:
- Highly Relevant: Solves a specific problem for your target audience.
- Easily Consumable: A 50-page ebook might be too much; a 1-page checklist is better.
- Instantly Accessible: Deliver it immediately via email after signup.
- Actionable: Gives practical tips or tools.
Examples
Checklists, templates, free tools/calculators, webinar recordings, cheat sheets, resource guides.
