Words That Sell
Your website isn’t a brochure; it’s a sales tool. High-converting copy guides visitors towards a desired action (like signing up or buying). It speaks directly to the US audience’s needs and pain points.
Key Principles
- Know Your Audience: Use their language, address their problems.
- Focus on Benefits, Not Just Features: How does your product/service make their life better?
- Strong Call to Action (CTA): Be clear about what you want them to do next (e.g., ‘Get Started Free’, ‘Download the Guide’).
- Use Social Proof: Testimonials, case studies, and logos build trust.
- A/B Test Headlines and CTAs: Continuously optimize for better conversion rates.
