More Than Just Technology
Digital Transformation (DX) isn’t just about adopting new tech; it’s a fundamental change in how a US enterprise operates, delivers value to customers, and innovates. It integrates digital technology into all areas of a business.
Key Pillars of DX
- Customer Experience: Using digital channels (web, mobile, social) to create seamless and personalized customer journeys.
- Operational Processes: Automating and optimizing internal workflows using RPA, AI, and cloud.
- Business Models: Leveraging technology to create new revenue streams or fundamentally change how the company makes money (e.g., from selling products to selling subscriptions).
Why It Matters for US Businesses
Companies that embrace DX are more agile, data-driven, and customer-centric, giving them a significant competitive advantage in the US market.
