Recurring Revenue is King
From Dollar Shave Club to meal kits, **Subscription Commerce** has exploded in the US. It offers predictable revenue for businesses and convenience for consumers.
Types of Subscriptions
- Replenishment: Automatic re-ordering of essentials (razors, coffee).
- Curation: Discovery boxes with new products (beauty samples, wine selections).
- Access: Membership fees for exclusive content or discounts (like Amazon Prime).
Retention is Key
The biggest challenge is churn. Successful US subscription brands focus on community building, personalization of boxes, and easy pause/skip options to keep customers engaged long-term.
