The Eternal Debate: Performance vs. Efficiency
One of the first decisions a US business faces when building an app is the technology approach. Should you go **Native** (Swift/Kotlin) or **Cross-Platform** (Flutter/React Native)? The answer depends on your business goals.
Native Apps
- Best For: High-performance games, apps requiring heavy AR/VR, or apps that need deep integration with hardware (Bluetooth, gyroscope).
- Pros: Superior performance, full access to device APIs, best UI/UX feel.
- Cons: Expensive. You need two separate teams (iOS and Android). Updates are slower to roll out.
Cross-Platform Apps
- Best For: E-commerce, B2B apps, content platforms, social networks.
- Pros: One codebase for iOS and Android. Faster time-to-market. Lower development and maintenance costs.
- Cons: Slight performance overhead (though negligible for most apps). Delayed access to very new OS features.
The Verdict for 2025
For 90% of US businesses, **Cross-Platform** is the smarter business choice. Frameworks like Flutter have matured to the point where the performance gap is invisible to the average user, making the cost savings hard to ignore.
