The Best of Web and Mobile
**Progressive Web Apps (PWAs)** are web applications that look and behave like native mobile apps. They are installable, work offline, and send push notifications—all without going through the App Store. For US brands, this bridges the gap between reach and engagement.
1. Lower Acquisition Cost
Getting a user to download an app is hard. Getting them to visit a website is easier. PWAs allow you to convert web traffic into ‘app users’ without the friction of the app store download process.
2. Offline Functionality
Using Service Workers, PWAs can cache content on the user’s device. A user on the NYC subway with spotty internet can still browse your product catalog or read articles, re-engaging once they are back online.
3. Improved Performance
PWAs are incredibly fast. Because key resources are pre-cached, page loads are near-instant. This speed directly correlates with lower bounce rates and higher conversion rates.
4. Cross-Platform Compatibility
Build once, run everywhere. A single codebase serves iOS, Android, and Desktop users. This drastically reduces development and maintenance costs compared to maintaining separate native apps.
Conclusion
For US retail, news, and service brands, PWAs offer a high-engagement solution that combines the discoverability of the web with the functionality of an app.
